Terms of Service
Binding terms governing the HVP Elite website, month-to-month subscriptions, lead-delivery guarantees, and program participation.
Last updated: May 15, 2026
Acceptance of these Terms
These Terms of Service (“Terms”) form a binding agreement between you and Brand Real Estate LLC, a Nevada limited liability company doing business as Home Value Pros (“Home Value Pros,” “we,” “us,” or “our”), and govern your use of elite.homevaluepros.com, related sites, dashboards, applications, and the HVP Elite lead-delivery program (collectively, the “Services”). By accessing the Services, applying for a territory, signing the Master Referral Agreement, or paying for a subscription, you accept these Terms. If you do not agree, do not use the Services.
Eligibility
The Services are offered solely to (i) real estate professionals who hold an active real estate license in good standing in the U.S. state for which they are claiming a territory and who are sponsored by, or are themselves, a licensed brokerage of record (“Agents”); and (ii) U.S. residents at least 18 years of age. You represent and warrant that you meet these requirements and that all information you submit is true, current, and complete.
How HVP Elite works
HVP Elite is a city-exclusive seller- and buyer-lead delivery program. We deploy paid advertising and proprietary intent signals to identify motivated U.S. residential prospects (“Consumer Leads”), pre-qualify them, and route them to the single Agent assigned to the relevant territory. The legal relationship governing referral mechanics, fees, protection periods, and exclusivity per prospect is the Master Broker-to-Broker Referral Agreement (the “Master Referral Agreement”) executed by the Agent’s broker of record (and, where required, the Agent). These Terms govern your use of the website, dashboards, and subscription. The Master Referral Agreement controls the broker-to-broker referral relationship and prevails in the event of any conflict between the documents on referral-mechanics matters.
Account and access
Access to Agent dashboards is provisioned by magic-link email after a territory is claimed. You are responsible for maintaining the confidentiality of your sign-in link and any device used to access your account. You may not share access with any person who is not the named Agent on the subscription. You agree to notify us immediately at sales@homevaluepros.com if you suspect any unauthorized access.
Subscriptions, billing, and renewals
HVP Elite is a month-to-month subscription billed in advance through Stripe at the price published on elite.homevaluepros.com or quoted to you in writing at the time of checkout. Each subscription auto-renews on a monthly basis until canceled. By providing a payment method, you authorize us (via Stripe) to charge that payment method for all subscription fees, applicable taxes, and any pre-disclosed program fees, and you authorize us to charge updated payment methods returned by card-account-updater services. If a charge fails, we may retry, suspend lead delivery, downgrade access, and ultimately terminate the subscription and release the territory.
No refunds; cancellation
BECAUSE WE DEPLOY ADVERTISING DOLLARS AND SOURCING SPEND ON YOUR BEHALF AT THE START OF EACH BILLING CYCLE TO GENERATE THE LEAD VOLUME COMMITTED TO YOUR TIER, ALL SUBSCRIPTION FEES ARE NON-REFUNDABLE, INCLUDING BUT NOT LIMITED TO PARTIAL-MONTH USAGE, UNUSED LEADS, OR EARLY CANCELLATION WITHIN A BILLING PERIOD. You may cancel at any time from your account portal or by emailing sales@homevaluepros.com; your subscription will remain active through the end of the then-current billing period and will not renew thereafter. Your sole remedy for shortfalls in lead volume is the make-good described in the Lead Delivery Guarantee section below — not a refund.
Lead Delivery Guarantee (make-good remedy)
Each subscription tier publishes a guaranteed minimum number of qualified Consumer Leads to be delivered during a billing period (the “Floor”). A “qualified” lead is a U.S. residential prospect (i) whose contact information has been verified, (ii) who has expressed motivation consistent with the tier definition, and (iii) who has provided express written consent to be contacted by you. If, in any complete billing period, fewer than the Floor number of qualified leads are delivered to you, our sole obligation and your sole remedy is a make-good: we will deliver the shortfall in the immediately following billing period at no additional cost. The make-good remedy is not cumulative across multiple periods and is forfeited if the subscription is canceled, suspended for non-payment, or terminated for cause before the make-good is delivered.
Lead Delivery Guarantee — exclusions and conditions
The Floor and the make-good remedy do not apply to, and we have no liability for shortfalls caused by: (a) Agent failure to respond to leads within reasonable time; (b) Agent failure to log lead status, accept assignments, or use the dashboard as required; (c) suspension for non-payment, license-status issues, or material breach of the Master Referral Agreement; (d) territory-specific advertising-policy or platform restrictions outside our control (including ad-platform suspensions, ZIP-level inventory restrictions, or seasonal demand troughs in the territory the Agent selected); (e) force-majeure events (Section below); or (f) Agent requests to pause, cap, or filter delivery. Lead quality is judged in good faith by us; lead-quality complaints must be raised through the dashboard within seven (7) days of delivery to be eligible for credit toward the Floor.
Pricing and program changes
We may modify subscription pricing, tier definitions, lead Floors, supported geographies, and program features. Pricing changes affecting an existing subscription will be communicated by email with at least thirty (30) days’ notice and will take effect on the first renewal after the notice period. Continued use of the Services after the effective date constitutes acceptance of the new pricing. If you do not accept a price change, your sole remedy is to cancel before the effective date.
Territory exclusivity
Subject to (i) an active subscription in good standing, (ii) a fully executed Master Referral Agreement, and (iii) compliance with these Terms, only one Agent will hold a given city territory at a time. Exclusivity ends immediately upon cancellation, non-payment, suspension, license-status loss, material breach, or termination for cause, and we may then re-list the territory and offer it to another Agent without further notice or compensation to the prior Agent.
Acceptable use
You agree not to: (a) misrepresent your license status, brokerage affiliation, production history, or identity; (b) resell, sublicense, scrape, syndicate, repackage, or share Consumer Leads with any party other than members of your own brokerage permitted under the Master Referral Agreement; (c) contact any Consumer Lead in a manner that violates the TCPA, CAN-SPAM, state telemarketing laws, or the consent the consumer provided; (d) circumvent, transfer, reclassify the source of, or otherwise structure transactions to avoid Referral Fees owed under the Master Referral Agreement; (e) interfere with the Services, attempt to access another Agent’s account or territory, probe for vulnerabilities, or upload malicious code; (f) use the Services for any unlawful purpose or in violation of real estate licensing law; or (g) use automated tools to access the Services other than well-behaved search-engine crawlers obeying robots.txt.
Intellectual property
The Services, including all software, dashboards, lead data, scoring models, brand marks (including “Home Value Pros,” “HVP,” and “HVP Elite”), copy, designs, and documentation, are owned by Home Value Pros or its licensors and are protected by U.S. and international intellectual-property laws. We grant you a limited, revocable, non-exclusive, non-transferable license to access and use the Services solely to operate your HVP Elite subscription. All other rights are reserved. You may not copy, modify, reverse-engineer, create derivative works, or use our brand marks without our prior written consent.
Feedback
If you submit suggestions, feature requests, or other feedback, you grant us a perpetual, worldwide, royalty-free, irrevocable license to use, modify, and exploit that feedback for any purpose without obligation to you.
Third-party services
The Services rely on third-party providers including Stripe (payments), Supabase (database/auth), Cloudflare (hosting/security), Resend (email), and major advertising platforms. Your use of those providers may be subject to their own terms and policies. We are not responsible for the acts or omissions of third-party services.
Disclaimers
EXCEPT FOR THE LEAD DELIVERY GUARANTEE EXPRESSLY SET FORTH ABOVE, THE SERVICES AND ALL CONSUMER LEADS ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, OR THAT ANY PARTICULAR LEAD WILL CLOSE A TRANSACTION. WE DO NOT GUARANTEE ANY SPECIFIC INCOME, GROSS COMMISSION, CONVERSION RATE, RETURN ON INVESTMENT, OR BUSINESS RESULT FROM PARTICIPATION IN HVP ELITE.
Limitation of liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT WILL HOME VALUE PROS, ITS AFFILIATES, OFFICERS, MANAGERS, EMPLOYEES, OR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION LOST PROFITS, LOST COMMISSIONS, LOST BUSINESS OPPORTUNITIES, LOST GOODWILL, OR LOSS OF DATA, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. OUR AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE SERVICES OR THESE TERMS WILL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID US IN SUBSCRIPTION FEES IN THE THREE (3) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS (US $100). SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES OR LIMITATION OF CERTAIN DAMAGES, SO PARTS OF THIS SECTION MAY NOT APPLY TO YOU.
Indemnification
You agree to defend, indemnify, and hold harmless Home Value Pros, its affiliates, and their respective officers, managers, employees, agents, and licensors from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys’ fees) arising out of or in any way connected with: (i) your use of the Services; (ii) your contact, follow-up, or transactional dealings with any Consumer Lead; (iii) your breach of these Terms or the Master Referral Agreement; (iv) your violation of any law, regulation, or third-party right (including TCPA, real estate licensing law, fair-housing law, MLS or brokerage rules); or (v) any content, information, or materials you submit to the Services.
Suspension and termination
We may suspend or terminate your access to the Services and the associated territory, with or without notice, if: (a) you fail to pay when due; (b) your real estate license lapses, is suspended, revoked, or placed on probationary status; (c) you breach these Terms or the Master Referral Agreement; (d) we reasonably suspect fraud, abuse, or violation of law; or (e) we discontinue the Service in your territory. Upon termination, your right to use the Services and to claim exclusivity ends immediately. Sections that by their nature should survive termination (including No Refunds, Intellectual Property, Disclaimers, Limitation of Liability, Indemnification, Governing Law, and Dispute Resolution) survive.
Force majeure
We will not be liable for any delay or failure to perform caused by events beyond our reasonable control, including acts of God, war, terrorism, civil unrest, pandemic, government action, labor disputes, internet or hosting outages, advertising-platform suspensions or policy changes, or third-party service failures.
Governing law and venue
These Terms are governed by and construed under the laws of the State of Nevada, without regard to its conflict-of-laws rules. Subject to the Dispute Resolution section, you and we agree that any judicial action permitted hereunder will be brought exclusively in the state or federal courts located in Clark County, Nevada, and each party consents to personal jurisdiction and venue there.
Dispute resolution and binding arbitration
PLEASE READ CAREFULLY — THIS SECTION AFFECTS YOUR LEGAL RIGHTS. Except for (i) claims for injunctive or other equitable relief to protect intellectual property or confidential information, and (ii) small-claims-court matters within that court’s jurisdiction, any dispute, claim, or controversy arising out of or relating to these Terms, the Services, or HVP Elite (a “Dispute”) will be resolved by binding individual arbitration administered by the American Arbitration Association (“AAA”) under its Commercial Arbitration Rules. The arbitration will be conducted by a single arbitrator in Clark County, Nevada, in English, and the arbitrator’s award will be final and enforceable in any court of competent jurisdiction. The parties shall first attempt in good faith to resolve any Dispute by written notice and a thirty (30) day informal-resolution period before initiating arbitration.
Class-action waiver
YOU AND HOME VALUE PROS AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, OR REPRESENTATIVE PROCEEDING. The arbitrator may not consolidate the claims of more than one person and may not preside over any form of representative or class proceeding.
Electronic communications and e-signatures
You consent to receive all communications, agreements, notices, disclosures, and other records from us electronically (by email, in-app message, or posting on the Services). You agree that your typed name, click-acceptance, or other electronic act constitutes your legal signature pursuant to the U.S. ESIGN Act and applicable state UETA, and that electronic agreements (including the Master Referral Agreement) are enforceable and admissible to the same extent as paper documents.
Modifications to these Terms
We may update these Terms from time to time. Material changes will be communicated by updating the “Last updated” date and, where appropriate, by direct email notice to active Agents. Your continued use of the Services after the effective date of a change constitutes acceptance of the updated Terms. If you do not agree, your sole remedy is to stop using the Services and cancel your subscription.
Miscellaneous
These Terms, together with the Master Referral Agreement and our Privacy Policy, are the entire agreement between you and us regarding the Services and supersede all prior or contemporaneous communications. If any provision is held unenforceable, the remaining provisions remain in full force. Our failure to enforce any right is not a waiver. You may not assign these Terms without our prior written consent; we may assign them in connection with a merger, acquisition, or sale of assets. Nothing in these Terms creates a partnership, joint venture, employment, or franchise relationship between you and us.
Contact
Brand Real Estate LLC dba Home Value Pros, 2700 E Sunset Road, Suite 37, Las Vegas, Nevada 89120. Subscription and program questions: sales@homevaluepros.com. Legal and compliance: br@brandrealest.com. Privacy: privacy@homevaluepros.com. Phone: (833) 326-2326.