Own your city's seller pipeline.

Q: What's the introduction guarantee, exactly?

Every city, every tier, gets the same floor: 8 warm seller introductions / month on Pilot, 20 / month on Operator. That's the contractual minimum. Actual delivery scales with market depth — high-density metros like Houston routinely deliver well above the floor, while ultra-low-volume territories like Atherton are sized to hit the floor and stay there. Short one month? We add the difference to the next month, on top, at no extra cost.

Q: Who is the cash buyer on Tier 01 introductions?

A major U.S. REIT with over a billion dollars in deployable capital, partnered with us through our backend systems. Our underwriter pre-approves each property before the introduction reaches you, so the offer is already on the table when you walk in.

Q: How are introductions delivered?

Through our secure portal with real-time email and SMS notifications. Initial details (address, intent signals, tier classification, the seller's reply) are visible immediately. Full contact details unlock the moment you sign the per-introduction acknowledgment — protecting both you and the seller from unauthorized contact.

Q: What if a different agent wants my city?

They can't get it. One agent per city, period. As long as your subscription is active, your city is locked — they go on a waitlist that only opens if you cancel.

Q: What's the cancellation policy?

Month-to-month. Cancel anytime through your portal with 14 days' notice before the next billing cycle. No penalties, no buyout fees, no commitments.

Q: Do I need a specific brokerage affiliation?

Active real estate license in good standing — that's it. Any state, any brokerage. HVP operates as a licensed referral brokerage, so the referral fee structure on Plan A is broker-to-broker and compliant in all 50 states.

Q: Where does the data actually come from?

We operate on top of the largest behavioral intent network in U.S. residential real estate (a Standard.ad portfolio platform, Real Intent) — 2.7 billion monthly tracked signals across home-value searches, mortgage activity, moving research, and 50+ other listing-predictive behaviors. Our models hit ~85% accuracy on 90-day listing intent.

Q: How is this different from Zillow Flex or OpCity?

Three things. One: exclusivity — Zillow and OpCity sell the same name to multiple agents. We don't. One agent per city. Two: the buyer — they send you a name; we send you a seller who already responded, with a buyer already aligned on the hottest tier. Three: the referral math — Zillow Flex takes up to 40% and OpCity up to 35%. Our Plan A caps at 25%. Plan B is zero. Keep every dollar.

Q: What happens to the introduction if the underwriter passes?

About 20% of Tier 02 introductions don't get underwriter approval — usually because of condition, geography, or pricing fit. Those convert to traditional listing relationships, and the standard Plan A 25% / Plan B 0% referral applies on close.

One real estate agent per city. Every month, warm introductions to motivated sellers who responded to our outreach — including buyer-aligned introductions where we've already aligned a major U.S. REIT as the cash buyer.

Guaranteed monthly minimums, or we add the difference next month.

8 warm introductions/mo on Pilot · 20/mo on Operator — guaranteed floor in every city. Dense markets routinely deliver more. Short one month? We add the difference to the next month, on top, at no extra cost.

Rates start at $2,999/moand vary by region. Everything's included — paid ad spend, seller outreach and qualification, the REIT cash-buyer alignment, and your portal. No setup fees, no per-introduction charges.

Month-to-monthCancel anytime1 agent per cityLicensed agents only

HVP Elite — exclusive city territory with warm seller introductions and buyer-aligned cash offers populating your pipeline

8 / 20

Guaranteed floor every month — Pilot / Operator, every city, every tier

2.7B

Monthly behavioral signals across our intent network

85%

Predictive accuracy on opt-in seller conversion

$1B+

REIT capital aligned for cash-offer purchases

1:1

One agent per city. Never resold, never shared.

The difference

We don't just hand you a name.We bring buyers.

Every other "lead source" drops a name on your desk and walks away. We start where they stop — we run the outreach, get the seller's response, and only then introduce them to you.

Our intent layer flags likely sellers in your city. We then run optimized paid acquisition against that audience — Meta-led, plus adjacent channels — tuned on conversion, not clicks. The homeowner sees the ad, fills out a form, and asks for help: a valuation, a cash offer, or an agent call.

Every introduction is 100% opt-in and seller-confirmed. They asked to be contacted — and they said yes when we reached out. And because your city is exclusively yours, that response routes directly to you — not a shared queue, not a four-agent race, not a round-robin.

Aligned incentives

Our biggest revenue line isn't subscriptions — it's the 25% referral on every Plan A deal you close. Which means our team only wins when your team wins. We don't sell names. We hand you sellers who already said yes.

Three introduction tiers

Every motivated seller in your city, classified by readiness.

TIER 01 · REQUESTED CASH OFFER

HOTTEST

Buyer already aligned.

Seller has requested a cash offer. Underwriter has approved. A major U.S. REIT is positioned as the buyer. Photos pre-cleared for valuation. Your job: visit the home, capture underwriting-grade photos, facilitate the closing.

Avg. close time14–21 days

Agent effortPhotos + close

Referral fee25% (A) · 0% (B)

Why agents fight over Tier 01

Fastest deals, lowest lift

TIER 02 · VERIFIED INTENT

HOT

Intent confirmed.

Homeowner submitted a valuation or cash-offer request through our acquisition funnel — opt-in, not scraped. ~80% receive underwriter approval. The rest convert as traditional listings.

PathCash offer or list

Data includedAddress + intent

Referral fee25% (A) · 0% (B)

TIER 03 · AGENT REQUESTED

WARM

Asked for an agent.

Homeowner specifically asked for a local agent to call them back — opt-in form submission, address verified, full contact details delivered with the introduction.

PathTraditional listing

Data includedFull contact

Referral fee25% (A) · 0% (B)

Invite-only

We don't accept every agent.

One agent per city is a real constraint. Before we hand over a territory, our team has a short conversation with you about your market, your current pipeline, and how you'd work the introductions — to make sure HVP Elite is the right fit for both sides.

Most applications get a decision within one business day.

Active in your market
You're closing deals today, not planning to start.
Set up to follow up fast
Responded sellers go cold in hours, not days.
Aligned on the model
You're comfortable with referrals (Plan A) or a premium subscription (Plan B), and you treat sellers well.

Where the introductions come from

Walk the funnel your sellers walk.

Every introduction in your inbox started on HomeValuePros.com — our consumer-facing valuation and cash-offer site. Tier 01 is the headline. But spend 60 seconds in a homeowner's shoes and you'll see why the sellers sitting one tier below it are already this warm.

01
Homeowner lands on HomeValuePros.comPaid ads, organic search, retargeting on seller-intent signals.
02
Enters their addressGets an instant AVM-backed valuation in seconds.
03
Opts in to a real cash offerFrom our REIT partner — not a teaser, not a range.
04
Underwriter delivers a real numberPre-approved against property condition and comps.
05
Decision timeAccepts → Tier 01 · cash-offer-ready, REIT aligned, fastest paydayDeclines → Tier 02 · verified intent · ~80% underwriter-approvable on resubmission, the rest list traditional
06
Skips the cash path, asks for an agent→ Tier 03 · full contact, ready to talk.

Tier 02 value

Tier 01 closes fastest. Tier 02 still pays.

A homeowner who entered their address, sat through the valuation, requested the cash offer, saw a real number, and decided to wait isn't a closed door — they're a seller weighing options. They've already done the hard work most cold prospects never do:

Verified address — it's their house, not a scraped record
Real seller motivation — nobody requests a cash offer for fun
Pricing baseline set — they know roughly what their home is worth, so the listing conversation skips the awkward part
Recency — intent signal is less than 30 days old when it hits your inbox
Opt-in — they asked to be contacted; this isn't a TCPA gray area

Tier 01 wins on speed. Tier 02 wins on full-commission listings that close 30–90 days later. Both belong in your pipeline.

Experience it yourself

See exactly what your sellers see.

Enter any address on HomeValuePros.com, request the cash offer, and walk the same path your future sellers walk. It's the fastest way to understand the handoff quality before you claim a city.

Open HomeValuePros.com

Agent walkthroughs don't count against your monthly introduction floor.

1 agent per city · month-to-month · cancel anytime

Territory availability

Is your city still available?

Search by city name or ZIP. We'll show your tier, monthly price, and introduction minimums instantly. 5,700+ U.S. cities indexed.

Two plans, one we recommend

Start with Pilot. We win when you close.

Pricing varies by cityCheck yours →

Pricing below is the Standard tier baseline. Premier and Metro Prime cities run higher (per-deal value justifies it); Emerging cities run lower. The 8 / 20 introduction floor is the same in every city — actual delivery scales with market depth.

Recommended

Plan A

Pilot

Lower monthly. Includes paid ad spend in your city. Our 25% only pays out when you close — that's how confident we are in the system.

From$2,999/mo

+ 25% referral on closed deals only

Paid ads included — actively managed campaigns deployed in your city every month
8 warm introductions/month guaranteed floor — typically more in larger markets
Full access to all three introduction tiers (cash-offer-ready, verified intent, agent-requested)
25% referral on closed deals only — we only win when you win
Exclusive city ownership — one agent per city, no exceptions
Real Intent data + secure introduction portal access
Month-to-month · cancel anytime

Plan B

Operator

All-in pricing for high-volume agents who'd rather pay more upfront than share commission on every deal.

From$7,999/mo

$0 referral on anything

Paid ads included — same actively managed deployment as Pilot, scaled up
20 warm introductions/month guaranteed floor — typically more in larger markets
Full access to all three introduction tiers
0% referral on every deal — keep 100% of every commission, every tier
Exclusive city ownership — one agent per city
Priority routing within your city
Dedicated success manager + quarterly business review
Month-to-month · cancel anytime

Both plans · Month-to-month · No commitment · Paid ads included · Introduction guarantee or we add the difference next month

Actively managed, not productized

Your subscription isn't a budget. It's an outcome.

Most lead services give you a tier: pay X, get Y names, here's the spreadsheet. We don't operate that way.

Your subscription buys you an outcome — motivated sellers landing in your inbox every month — and we run actively managed paid ad campaigns inside your exclusive city to deliver it. Some months that takes more spend than others. Demand fluctuates. Ad costs vary. Real Intent signals spike around school transitions, tax season, and market shifts.

We tune the deployment in real time — daily if we have to — because our success metric isn't ad ROAS. It's whether you're closing deals.

Introduction flow is the deliverable. Everything else is overhead we figure out on our end.

The math

Here's exactly when this pays for itself.

You're not buying names — you're buying a calculation. At industry-standard close rates on warm exclusive introductions, a single closing typically covers a meaningful slice of your monthly subscription. Adjust the inputs below to model your own city.

ROI CalculatorLIVE

All values update as you adjust inputs

Tier

Plan

Close rate22%

0%Industry avg (warm)40%

Avg. home value

Listing commission

Loading pricing…

Why the math works

Four mechanisms compound into ~2× industry close rates.

01
Intent before listing, ads behind it. Real Intent identifies behavioral seller signals — home-value searches, mortgage research, moving-related queries — on average 47 days before a typical MLS listing. We deploy actively managed paid advertising campaigns inside your exclusive city, targeted on those signals, every month as part of your subscription. The campaigns are tuned in real time — scaled up when demand spikes, scaled differently when conditions change — because the goal isn't to hit a budget number. The goal is to put motivated sellers in your inbox before any other agent in your market knows they exist.
02
Pre-aligned buyer on Tier 01. A major U.S. REIT has already underwritten and pre-approved the home — time-to-close runs roughly 3× faster than a traditional listing.
03
One agent per city. Shared names convert at roughly half the rate of exclusive ones. With HVP Elite you're never racing four other agents to call back.
04
Inbound, not cold. Sellers filled out a form asking for help — valuation, cash offer, or an agent call. Inbound + opt-in is what moves conversion from ~5% (cold) to ~22% (warm-inbound).

Industry benchmarks

Cold/shared seller names convert at 8–12%. Warm exclusive introductions convert at 18–25%. We use 22% as a defensible midpoint in the calculator. Drag the slider down to 10% to stress-test your worst case — the math still works in every tier.

Breakeven analysis

Every tier breaks even below industry-average close rates.

If your close rate hits even half the warm-exclusive benchmark, every tier delivers contribution margin. Here's the threshold at which Plan A becomes profitable, per tier.

Loading…

Computed against listing-side commission @ 2.5% on tier-average home value, Plan A pricing (subscription plus 25% referral). Plan B breakeven is slightly higher in absolute closes but eliminates the referral exposure — better economics at scale.

How it works

From checkout to first introduction in seven days.

STEP 01

Check your city

Search availability. If your city is open, you'll see your tier classification, both plan options, monthly introduction guarantees, and a direct path to checkout.

Time: 30 seconds

STEP 02

Claim and lock

Pick Plan A or Plan B, complete checkout, e-sign the Master Referral Agreement. Your city is locked the moment payment clears — no one else can claim it while your subscription is active.

Time: 5 minutes

STEP 03

Get portal access

Within minutes you'll receive login credentials to the introduction delivery portal. You'll see live introduction delivery, status tracking, contact details, and full transaction history.

Delivery: instant

STEP 04

First introductions arrive

We activate campaigns in your city within 24 hours. Your first introductions typically arrive within 7 days — Tier 01 introductions come with the cash buyer already aligned.

Typical: 3–7 days

How an introduction reaches you

Signal in. Opt-in out.

Signal

Behavioral data flags likely sellers in your city — long before they pick an agent or list publicly.

Optimized acquisition

We run paid acquisition against that audience — Meta-led, plus adjacent channels — tuned on conversion, not clicks.

Direct to you

The homeowner submits a form asking for help. Because your city is exclusive, that request routes straight to you — no shared pool.

What you get

Here's how an introduction actually shows up — and where you work it.

Every paid subscription includes the introduction portal plus a real handoff email for each new responded seller. Sample preview below — your actual introductions, addresses, and offers populate the moment your city goes live.

Sample · Introduction handoff email

inbox · 14h ago

Sam K. <handoff@example-elite.com>

to you, buyer-desk, offers

9:32 AM

Hi [Agent],

Introducing Taylor M. — a homeowner who opted in through our acquisition funnel (asked for a cash offer / agent call), now matched with a pre-underwritten cash buyer. Offers are queued and moving to underwriting; the buyer needs a full photo set from the property to lock pricing.

Seller contact

Taylor M. · phone on file · email on file
Property: 1200 Maple Ridge Ln, [Your City], [ST] 00000 (SFR, AVM ~$185K)

Your next steps

Call Taylor — introduce yourself, gather condition / occupancy / timing.
Walk them through the photo upload (link + shot list below).
Ping the buyer desk once photos are in.
Log the property + call notes in your portal — Taylor is your client now.

Photo upload link

https://portal.example.com/upload?lead=tm-1200&key=••••••

Offers context

Two of four offers currently priced at $142,000 ($5,680 agent compensation). Remainder finalize after image verification. All offers expire in 13 days.

— Sam K.
Buyer Desk · Elite Network

Sample · Introduction portal

live · auto-refresh

ClientStatusCreatedScoreSource

Taylor M.1200 Maple Ridge Ln, [Your City]Cash Offer · Awaiting Photostoday 78Intent network

Riley P.488 Pine Hollow Ct, [Your City]Cash Offer · Estimatedtoday 64Intent network

Morgan D.27 Brookline Ave, [Your City]—2d ago 41Valuation request

Jamie K.9 Cedar Park Dr, [Your City]—5d ago 55Agent request

Avery L.3155 Lakeshore Way, [Your City]Cash Offer · Estimated1w ago 61Intent network

Showing 5 of 142 active clients · last delivery 6 min ago

Included with every subscription: portal access for you and up to two teammates, live introduction handoff, offer tracking, photo handoff, and CSV export — no extra license fee.

Common questions

The things every agent asks before signing.

What's the introduction guarantee, exactly?

Who is the cash buyer on Tier 01 introductions?

What kind of marketing do you actually run in my city?

How are introductions delivered?

What if a different agent wants my city?

What's the cancellation policy?

Do I need a specific brokerage affiliation?

Where does the data actually come from?

How is this different from Zillow Flex or OpCity?

What happens to the introduction if the underwriter passes?

Find your city.Apply for your territory.

HVP Elite is invite-only. Search your market and submit an application — we review within one business day.

Self-serve

Lock it instantly · Month-to-month

Talk to sales first

Reply within 1 business hour